Website hierarchy and the interaction between content organization, webpage and navigation design: A systemic functional hypermedia discourse analysis perspective

Emilia Djonov*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    44 Citations (Scopus)

    Abstract

    Website hierarchy is a central principle for organizing information in websites with implications for user orientation on the Web. Employing websites for children as case studies, this paper proposes a conceptualization of website hierarchy developed by adapting a tool from systemic functional linguistics to the analysis of websites. This new conceptualization draws on the strengths and reconciles the differences of existing ones in order to reflect the fluidity of websites as hypermedia texts on the WWW and the role that the interaction between content organization, webpage and navigation design plays in revealing a website's hierarchical organization and thereby orienting users within it.

    Original languageEnglish
    Pages (from-to)144-162
    Number of pages19
    JournalInformation Design Journal
    Volume15
    Issue number2
    Publication statusPublished - 2007

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