What facilitates and constrains value co-creation in online communities

a sociomateriality perspective

Diah Priharsari, Babak Abedin

Research output: Contribution to journalArticle

Abstract

We investigated factors that facilitate and constrain value co-creation in organization-sponsored online communities. We drew on sociomateriality and analyzed 28,000 online posts and 26 interviews from two Indonesian online communities. Results revealed new facilitators and constraints, including transparency, participatory leadership, content quality, social hierarchy, sense of community, flexibility, and privacy. All facilitators and constraints were associated with four actors: individual participants, organization, technology, and sociality. Findings showed that any factor could act as a constraint or a facilitator depending on the community, individual perceptions, and other circumstances, and that a dynamic tension exists between facilitators and constraints in online communities.
Original languageEnglish
Article number103433
JournalInformation and Management
DOIs
Publication statusE-pub ahead of print - 19 Jan 2021

Keywords

  • Organization-sponsored online community
  • Sociomateriality
  • Value co-creation

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