What scanner-panel data tell us about advertising: A detective story with a dark twist

Scott Koslow^*, Gerard J. Tellis

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Original language	English
Pages (from-to)	87-100
Number of pages	14
Journal	Journal of Advertising Research
Volume	51
Issue number	1
DOIs	https://doi.org/10.2501/JAR-51-1-087-100
Publication status	Published - 2011
Externally published	Yes

Access to Document

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