What scanner-panel data tell us about advertising

A detective story with a dark twist

Scott Koslow*, Gerard J. Tellis

*Corresponding author for this work

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)87-100
Number of pages14
JournalJournal of Advertising Research
Volume51
Issue number1
DOIs
Publication statusPublished - 2011
Externally publishedYes

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