Original language | English |
---|---|
Pages (from-to) | 87-100 |
Number of pages | 14 |
Journal | Journal of Advertising Research |
Volume | 51 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2011 |
Externally published | Yes |
What scanner-panel data tell us about advertising: A detective story with a dark twist
Scott Koslow*, Gerard J. Tellis
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)