TY - JOUR
T1 - When a few minutes sound like a lifetime
T2 - Does atmospheric music expand or contract perceived time?
AU - Bailey, Nicole
AU - Areni, Charles S.
PY - 2006
Y1 - 2006
N2 - In the first of two experiments, the estimated duration of a given interval was shorter when familiar as opposed to unfamiliar music was played, but only for respondents waiting idly; music had little or no effect on respondents engaged in a memory task during the interval. In the second experiment, respondents waiting idly again reported shorter estimates of duration when they heard familiar as opposed to unfamiliar music, but only when they heard a sufficient number of songs during the interval. On the other hand, respondents engaged in a memory task reported longer estimates of duration when they heard familiar as opposed to unfamiliar music, but again only when they heard a sufficient number of songs. These results are consistent with attentional (i.e., waiting condition) versus discrete events (i.e., memory task condition) models of duration judgments, respectively.
AB - In the first of two experiments, the estimated duration of a given interval was shorter when familiar as opposed to unfamiliar music was played, but only for respondents waiting idly; music had little or no effect on respondents engaged in a memory task during the interval. In the second experiment, respondents waiting idly again reported shorter estimates of duration when they heard familiar as opposed to unfamiliar music, but only when they heard a sufficient number of songs during the interval. On the other hand, respondents engaged in a memory task reported longer estimates of duration when they heard familiar as opposed to unfamiliar music, but again only when they heard a sufficient number of songs. These results are consistent with attentional (i.e., waiting condition) versus discrete events (i.e., memory task condition) models of duration judgments, respectively.
KW - Duration
KW - Music
KW - Waiting
UR - http://www.scopus.com/inward/record.url?scp=33646550779&partnerID=8YFLogxK
U2 - 10.1016/j.jretai.2006.05.003
DO - 10.1016/j.jretai.2006.05.003
M3 - Article
AN - SCOPUS:33646550779
VL - 82
SP - 189
EP - 202
JO - Journal of Retailing
JF - Journal of Retailing
SN - 0022-4359
IS - 3
ER -