In this study, we focus on the conditions which permit people to assert a conditional statement of the form 'if p then q' with conversational relevance. In a broadly decision-theoretic approach, also drawing on hypothetical thinking theory [Evans, J. St. B. T. (2007). Hypothetical thinking: Dual processes in reasoning and judgement. Hove, UK: Psychology Press.], we predicted that conditional tips and promises would appear more useful and persuasive and be more likely to encourage an action p when (a) the conditional link from p to q was stronger, (b) the cost of the action p was lower and (c) the benefit of the consequence q was higher. Similarly, we predicted that conditional warnings and threats would be seen as more useful and persuasive and more likely to discourage an action p when (a) the conditional link from p to q was stronger, (b) the benefit of the action p was lower and (c) the cost of the consequence q was higher. All predictions were strongly confirmed, suggesting that such conditionals may best be asserted when they are of high relevance to the goals of the listener.