When Does Integrating Human Values in Brands’ Communications Lower Social Media Engagement?

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Advertising Research
Publication status	Accepted/In press - 2026

Cite this

@article{2e344eb9d7e54e1bba7a0ab67b093fda,

title = "When Does Integrating Human Values in Brands{\textquoteright} Communications Lower Social Media Engagement?",

author = "Helen Siuki and Abas Mirzaei and Jennifer Lai",

year = "2026",

language = "English",

journal = "Journal of Advertising Research",

issn = "1740-1909",

publisher = "World Advertising Research Center",

}