When private meets public: young people and political consumerism in the name of environmental activism

This paper explores how Australian youth climate activists experiencing ecoanxiety overcome obstacles and frustrations in their climate action initiatives by exercising meaningful political agency in the marketplace. It briefly outlines how their concerns about climate change inaction galvanised and continue to drive their engagement in climate politics, reflecting fears and anxieties about their own and the planet’s future. Despite this growing interest and engagement in climate politics, however, the efficacy of political consumerism as a strategy, particularly among young people, remains largely unexplored [Micheletti, M. 2010. Political Virtue and Shopping Individuals, Consumerism, and Collective Action. New York: Palgrave Macmillan], with limited research on their consumption habits and behaviours [Kyroglou, G., and M. Henn. 2022. “Young Political Consumers between the Individual and the Collective: Evidence from the UK and Greece.” Journal of Youth Studies 25 (6): 833–853. https://doi.org/10.1080/13676261.2021.2012139]. Thus, this paper investigates how young activists in the study, despite their vulnerabilities and experiences of ecoanxiety, endeavour to address structural imbalances linked to climate change through political consumerist initiatives. Utilising in-depth interviews and a photo-elicitation exercise with ten participants aged 18–35, the 2022 Australian study examines youth activism and the interplay between political consumption, views on hope and sustainable lifestyle choices. It reveals that environmentally conscious consumption patterns such as buycotting, boycotting, engaging in discursive actions, and embracing lifestyle politics that young activists engage in serve as a source of hope for them.