Fingerprint
Dive into the research topics of 'Who needs highly creative advertising? how brand familiarity moderates creativity's influence on attention, affect, and memory'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Who needs highly creative advertising? how brand familiarity moderates creativity's influence on attention, affect, and memory
Ahmed Hamed al-shuaili, Scott Koslow, Mark Kilgour
Research output: Contribution to journal › Article › peer-review
1
Citation
(Scopus)