Fingerprint
Dive into the research topics of 'Why and how do creative thinking techniques work? Trading off originality and appropriateness to make more creative advertising'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Why and how do creative thinking techniques work? Trading off originality and appropriateness to make more creative advertising
Mark Kilgour, Scott Koslow*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
84
Citations
(Scopus)