Why do corporations "look" as they do?

Yelena Tsarenko, Mark Gabbott, Jane Carroll, Tatiana Anisimova

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationMarketing across borders and boundaries
Subtitle of host publicationproceedings of the 2003 World Marketing Congress
EditorsJ. Lewin
PublisherAcademy of Marketing Science
Number of pages6
ISBN (Print)0939783061
Publication statusPublished - 2003
Externally publishedYes
EventWorld Marketing Congress - Perth
Duration: 11 Jun 200315 Jun 2003

Conference

ConferenceWorld Marketing Congress
CityPerth
Period11/06/0315/06/03

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