Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
EditorsJ. Wiley
Place of PublicationWellington, New Zealand
PublisherVictoria University, Wellington
Pages1-9
Number of pages9
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (2004) - Wellington, NZ
Duration: 29 Nov 20041 Dec 2004

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2004)
CityWellington, NZ
Period29/11/041/12/04

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