Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
EditorsJ. Wiley
Place of PublicationWellington, New Zealand
PublisherVictoria University, Wellington
Number of pages9
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (2004) - Wellington, NZ
Duration: 29 Nov 20041 Dec 2004


ConferenceAustralian and New Zealand Marketing Academy Conference (2004)
CityWellington, NZ

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