Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
Editors	J. Wiley
Place of Publication	Wellington, New Zealand
Publisher	Victoria University, Wellington
Pages	1-9
Number of pages	9
ISBN (Print)	0475222151
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference (2004) - Wellington, NZ Duration: 29 Nov 2004 → 1 Dec 2004

Conference	Australian and New Zealand Marketing Academy Conference (2004)
City	Wellington, NZ
Period	29/11/04 → 1/12/04

Cite this

@inproceedings{47fbd3eb37c64859b3d5b80305f2a914,

title = "Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study",

author = "Venkat Yanamandram and Lesley White",

year = "2004",

language = "English",

isbn = "0475222151",

pages = "1--9",

editor = "J. Wiley",

booktitle = "ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings",

publisher = "Victoria University, Wellington",

note = "Australian and New Zealand Marketing Academy Conference (2004) ; Conference date: 29-11-2004 Through 01-12-2004",

}

Yanamandram, V & White, L 2004, Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study. in J Wiley (ed.), ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings. Victoria University, Wellington, Wellington, New Zealand, pp. 1-9, Australian and New Zealand Marketing Academy Conference (2004), Wellington, NZ, 29/11/04.

Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study. / Yanamandram, Venkat; White, Lesley.
ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings. ed. / J. Wiley. Wellington, New Zealand: Victoria University, Wellington, 2004. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Why do Dissatisfied Customers in the Business-to-Business Services Sector stay with their Existing Service Providors? An Exploratory Study

AU - Yanamandram, Venkat

AU - White, Lesley

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 0475222151

SP - 1

EP - 9

BT - ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings

A2 - Wiley, J.

PB - Victoria University, Wellington

CY - Wellington, New Zealand

T2 - Australian and New Zealand Marketing Academy Conference (2004)

Y2 - 29 November 2004 through 1 December 2004

ER -