| Original language | English |
|---|---|
| Title of host publication | Principles of marketing |
| Place of Publication | Frenchs Forest, NSW |
| Publisher | Pearson Education Australia |
| Pages | 212-213 |
| Number of pages | 2 |
| ISBN (Print) | 0733971172 |
| Publication status | Published - 2006 |
Keywords
- case study
- marketing