Winning and keeping a B2B contract

Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of marketing
Place of PublicationFrenchs Forest, NSW
PublisherPearson Education Australia
Pages212-213
Number of pages2
ISBN (Print)0733971172
Publication statusPublished - 2006

Keywords

  • case study
  • marketing

Cite this

Burton, S. (2006). Winning and keeping a B2B contract. In Principles of marketing (pp. 212-213). Frenchs Forest, NSW: Pearson Education Australia.