Winning and keeping a B2B contract

Suzan Burton

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageEnglish
Title of host publicationPrinciples of marketing
Place of PublicationFrenchs Forest, NSW
PublisherPearson Education Australia
Pages212-213
Number of pages2
ISBN (Print)0733971172
Publication statusPublished - 2006

Keywords

  • case study
  • marketing

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