Delocalization has become an enduring theme in sports historiography. In Australian rugby league much of the work on this theme has been associated with the so-called 'Super League War' and the disconnection of sporting teams from place and local identity. Not all clubs, however, suffered such a fate. The Cronulla-Sutherland Sharks are one such team that endured the travails of the 1990s and maintained a strong connection with their geographical community. Problematizing delocalization in this context, the study explores the Sharks' Super League experience and finds strong evidence to support the contention that the Sharks provide a local sporting example of 'glocalization'.